Ever wondered how some people have hyperlinks in their Etsy descriptions? Me too! So I did a little research and found out how to do it.
1. First thing to know is that hyperlinks will only work if you're linking to something within Etsy, for instance your shop homepage or another Etsy product. Links outside of Etsy will not be active hyperlinks.
2. Many Etsy sellers have said they have higher sales when they include a hyperlink back to their shop in their product descriptions. Remember, some people will be coming to your product from outside Etsy, for instance via a Google search, and they may not know how to navigate to your shop.
Want to see what it looks like? Here's a link to one of my products with an active hyperlink http://www.etsy.com/listing/67470004/printable-party-invite-pink-chevron. Please feel free to let me know if you have questions. Happy selling!
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